Stand out as a merchant on Pinterest

Hi sophiacasi0191,

Interested in standing out on Pinterest? Here are some things we recommend you do once you've connected your catalog:

1 Create more product groups to feature on your profile for shoppers to explore and add to their shopping lists. You can now edit and reorder your product groups right from your profile. 2 Join the Verified Merchant Program to get a verified badge to feature on your profile and product Pins, plus the opportunity to increase your conversion rates. Verified merchants see up to 17%1 more conversions compared to those who aren't part of the Verified Merchant Program. 3 Promote product groups in ad campaigns to help build your audience and drive conversions

Create product groups

1Pinterest internal data, December 2021

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Reach shoppers on Pinterest

Hi sophiacasi0191,

83%1 of weekly Pinterest users have made a purchase based on Pins they saw from brands on Pinterest. Understand how Pinners are responding to your products with help from our analytics and insights tools. Make sure you've added a conversion source and claimed your domain to unlock your access to our full analytics suite below.

Understand your audience:

1 Once you've claimed your domain, use Audience Insights to find out what your existing and potential customers are most interested in, based on their behavior on Pinterest. 2 Use Trends to discover what people are searching for and how your products might fit into the most popular categories on Pinterest

Grow your business with Pinterest:

1 Analytics helps you understand which of your products Pinners are engaging with most. Tip! Use the filter 'Source > Other Pins' to see which of your products Pinners are saving from your website. Are they different or the same as your top selling products? 2 Using data from your conversion source, Conversion Insights shows you how your Pins impact your business goals. This dashboard gives your business the ability to track the organic and paid conversions your Pins are driving.

Go to Conversion Insights

1Source: Gfk, US, Pinterest Path to Purchase study among weekly Pinners who use Pinterest in the category, November 2018

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Set your business up for success on Pinterest

Hi sophiacasi0191,

Get started as a merchant on Pinterest today to get your products in front of people who are shopping. Plus, get access to exclusive benefits when you join the Verified Merchant Program.

1 Check your eligibility with Pinterest's merchant requirements 2 Create a shop by claiming your website and connecting your catalog to automatically publish new product Pins to your profile 3 Add a conversion source to learn user behavior with our Conversion Insights tool

Get started

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